A gyermekkori elhízás gazdasági és marketing aspektusai az egészségügyi szakemberek szerint
Kulcsszavak:consumer protection, childhood obesity, food marketing, segmentation
There is no doubt that the health problems arising from obesity contribute to the decrease of both individual and social welfare. I should also mention the drastic increase of healthcare expenses caused by overweight and obesity, because recently it has become the most pressing health issue and almost a non-financeable economic problem. A significant number of people agree that the epidemic spread of obesity is significantly attributable to food industry, to producers of foods with high levels of fat, salt and sugar, and to overdrew marketing communications. In my research I examine the opinion of health care workers. 1,183 experts took part in my research. Experts describe a high level of correlation between childhood obesity and corporate marketing activity. Results of my research call attention to the importance of consumer protection.