Age and period effects on time patters in Hungary

Absztrakt

Time and free time is becoming more and more valuable in the consumer’s life. The changings in the consumer’s life due to time pressure make it necessary to discover new trends in consumption in favour of the marketing strategy. Qualitative and quantitative methods of the cohort analysis were used to find relation between age, cohort and period regarding time patterns. The two techniques are supplementary methods and they have to be used together to notice the changes. It is necessary to use other quantitative, statistical methods regarding the cohort model to study the different effects of the variables (age, cohort and period) in consumption issues.