Mérlegen az energiaital

Szerzők

  • Helga Jasák Kaposvári Egyetem, Gazdaságtudományi Kar, Marketing és Kereskedelem Tanszék (University of Kaposvár, Faculty of Economics, Department of Marketing and Trade) H-7400 Kaposvár, Guba S. u. 40.
  • Viktória Szente Kaposvári Egyetem, Gazdaságtudományi Kar, Marketing és Kereskedelem Tanszék (University of Kaposvár, Faculty of Economics, Department of Marketing and Trade) H-7400 Kaposvár, Guba S. u. 40.

Absztrakt

Consumers show an increasing tendency to buy products and services claiming to enhance their energy and intensify their physical and mental abilities. Certain groups seem to ind these products particularly appealing, and it is no surprise that energy drinks have great popularity. It is not by chance that the main target group of energy drink manufacturers is youngsters between the ages of 15 and 24; these products suit young people’s trendy lifestyle. The primary aim of my research was to discover more information about attitudes and preferences toward energy drinks within this target group. I also wanted to reveal the extent to which young adults' habits regarding energy drinks present a danger to their health. I collected data in a quantitative and qualitative way, and my research focused on three factors: youngsters’ use of products enhancing concentration and energy, their habits of purchase, and their habits regarding the ingestion of energy drinks. To sum up the indings and results of my research, the age group of 15–24 can well be aggregated according to age, sex, and consumption habits. Considering the stance of experts and my own results, four groups can be delineated whose energy drink intake endangers their health: those who drink it mixed with alcohol to experience heightened enjoyment, those who consume it as a izzy drink, those who drink it to reach greater achievement in sport, and those who drink it on a daily basis. Suggestions for measures to counteract this trend in over-consumption include giving young people more information about energy drinks and recommended quantities and to raise their awareness about cases when over- consumption of the product may have health risks.

##submission.downloads##

Megjelent

2011-02-15

Hogyan kell idézni

Jasák, H., & Szente, V. (2011). Mérlegen az energiaital. Élelmiszer, Táplálkozás és Marketing, 8(1-2), 61–65. Elérés forrás https://journal.uni-mate.hu/index.php/etm/article/view/127

Folyóiratszám

Rovat

Cikkek

Ugyanannak a szerző(k)nek a legtöbbet olvasott cikkei

1 2 3 > >>