Családtagok szerepének vizsgálata a családi vásárlási folyamatban néhány élelmiszer esetében

Szerzők

  • Éva Pólya Szolnoki Főiskola, Kereskedelem és Marketing Tanszék (Szolnok University College, Commerce and Marketing Department) H-5000 Szolnok, Tiszaligeti sétány
  • Ágnes Horváth Szent István Egyetem, Marketing Intézet (Szent István University, Marketing Institute) H-2103 Gödöllő, Páter Károly u. 1.

Absztrakt

The role of children within the family is growing due to an increasing frequency of one-parent families, a lower average child number, and the increase rate of high-income families. Another reason for the growth of their role is children’s greater independence within the family and their earlier consumer socialization. They are well informed about some products and often have a wider knowledge than their parents; hence their role in competency decisions is also growing. Relationships within the family have undergone in an appreciable change, children are more often treated as a peers and are involved in decision-making. Shopping is an everyday topic within the family and, as children are well informed and open, shopping questions can be discussed with them. In our paper we have a closer look at the role of children within family decision-making and I introduce my research results on this topic. We examined the young and adult population of Hungary, investigating how families behave when buying certain food products. Our aim was to highlight how decisions are made and how the participants can inluence the process during the different steps.

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Megjelent

2011-02-15

Hogyan kell idézni

Pólya, Éva, & Horváth, Ágnes. (2011). Családtagok szerepének vizsgálata a családi vásárlási folyamatban néhány élelmiszer esetében. Élelmiszer, Táplálkozás és Marketing, 8(1-2), 19–24. Elérés forrás https://journal.uni-mate.hu/index.php/etm/article/view/120

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