A. Szeberényi, S. Akbar, N. Araz, and R. Balku, “Interactive and Immersive Advertising in the Metaverse: User Perceptions and Engagement Compared to Traditional Online Environments”, ACR, vol. 15, no. Különszám, pp. 3–19, Dec. 2025, doi: 10.33032/acr.7019.