Known and using of marketing information system in practice

Abstract

Competition distressed companies to use integrated company controlling systems in the Hungarian market. Data integration does not realized on the level of the management, rather applying executive controlling systems or marketing information systems. The tasks of the marketing information system (MIS) are providing needed information to the right decision levels, and preparing different analyses. Furthermore marketing information system has to support daily status analysis as well as strategic decisions. Further importance of marketing information system is supporting identify and structure problems.